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Archive | November, 2015

Article Branding Your Online Business

What is article marketing? One of the most important aspects of growing any business is branding it, which is creating a name and reputation for it. It is building your reputation and is how you are known. Article marketing is using articles to identify yourself and to help create an image that future customers can identify with and know that you are someone that they want to do business with now and in the future.

Four things that successful branding will incorporate:
1. Name- it has to be recognizable
2. Image- it has to be respectable and appealing
3. Promise- you have to tell them that you can help them
4. Motivation- they have to be motivated to work with you


The name in online marketing has to be something that is recognizable, memorable, and will stand out. The strategies used in giving yourself a name will different because it will most likely be incorporated into your URL in some way. It has to be easy to remember, which means most likely short. It has to stick to the person’s mind so it needs to be unique and memorable. It has to be easy to spell so it can be typed into an address bar.

It has to be associated with your key benefit. The name also has to have a relatively generic name in it so it can be readily associated with your product or service, just make sure that it has a unique twist…preferably not with the spelling. Article branding will allow you plenty of opportunities to get your name out there by repeating that name throughout your article. This will help those reading it and others you write associate your name with the topic.


The image you convey has to be appealing to the consumer. They have to want to do business with you. They have to feel good about it. You need to approach this from a couple different fronts. You have to make things appealing to the eye and to the mind and one or both of these have to come to the consumer’s mind.

When you are able, use graphics or logo’s that will catch the eye and that will help you stick in the person’s eye. Also try to present an image that says you can be trusted and respected. Article branding will help you accomplish this in the way you write and the amount of knowledge that you convey. If you set yourself up as a reliable source of information and an authority on the subject through your articles, it will go a long way in helping your image.

Promise and Motivation:

You have to let the consumer know that you intend on helping them and that you can meet their needs. Article branding will help you establish this because in your articles you are going to be letting them know that you can help them and that it is your desire to meet their needs.

Establishing your brand can be one of the most difficult things for any business to do and many live and die by how well they brand themselves. Large companies give themselves giant budgets to help establish their brand but the Internet levels the playing field. Branding your online entity can be done very inexpensively and efficiently by making use of article writing and article branding.


How I Remain Enthusiastic in My Business

If there is ever a time for wild, boisterous enthusiasm, it is during a football or soccer game. I clap and scream and stomp my feet and shake my fists in the air. I really don’t care who sees me or what I look like when I’m jumping up and down. I throw myself into the moment with passion and abandon. Being in the stadium with thousands of other crazed and jubilant energizes me in a way that few other things do.

But enthusiasm in other cities and states or countries doesn’t always look like it does in a football or soccer stadium. It can be a difficult thing to pinpoint, especially in my office. When I’m at work, I may not jump and stomp like I do at games, but my heart leaps with an equally vibrant, intellectual enthusiasm when I think about my business and helping others live their dreams.

For me, this kind of enthusiasm is more of the quiet joy that I find in learning and sharing moments with others. It’s about opening up my mind, and making new discoveries, asking hard questions. That makes me excited, blessed, and gives me enthusiasm for each day and prompts me to look forward to tomorrow.

Many years ago, I met a man who was highly respected in the business and marketing world. The list of companies he has founded and goals he has achieved is long and impressive. So one day I said to him, “How do yo do it? How do you personally keep pace with the growth of your companies?”

He told me “James, be deliberate about learning. As the owner of your own business, no one’s going to push yo to grow. It’s going to be up to you.”

That singular comment flipped a switch in my brain that has spurred me on ever since. I became fervent in continuing to explore and expand my knowledge base. If I want to stay ahead of the curve and remain current and knowledgeable- it’s completely up to me.

The kind of power that I possess to direct my business future guves me enormous enthusiasm and drive. I want to be the kind of leader, person, and businessman who is well informed and well read. I want to wake up each day with a new purpose in life excited to usher more years of discovery. What a great approach to life.

Learning renews me, expands my mindset, pushes back the boundaries, and demands that chalk lines be redrawn-or reased altogether. Enthusiasm can take on many shapes and forms. It can wear many masks and even hide you if you aren’t seeking it out. But once you find it, you’ll know what it is that feeds your joy and promote enthusiasm. Joy for mlife will always result in fresh enthusiasm. And that is something to jump up and dow to celebrate, no matter what the law of folksways and norms say. Learn to live your life to the fullest like it is your last day on earth.


10 Habits of Highly Successful Online Marketers

1. Successful online marketers know that marketing must be done as consistently as possible. Marketing and promotion must be scheduled, frequent and without fail.

2. Successful online marketers know that the money is in the list and thus list building strategies MUST be integrated into all marketing campaigns.

3. Successful online marketers know that landing pages, also called squeeze pages are what will generate leads NOT a static website.

4. Successful online marketers know that you must continually seek out NEW advertising sources. Don’t stop when you find a few good sources, keep looking for new sources to expand your marketing reach.

5. Successful online marketers know that paid ads produce the best results IF the source is trusted and proven, but a combination of free and paid ads is still smart marketing.

6. Successful online marketers know that ad swaps are both cost effective and a clever way to reach your target markets.

7. Successful online marketers know that having access to a number of quality products, services, affiliates or referral programs produce multiple streams of income is the key to generating online income.

8. Successful online marketers know that you need a reliable way to track your ads so you know exactly where you are getting results for your efforts and advertising dollars.

9. Successful online marketers know that one cannot know it all, and investing in proven-effective reputable training programs for access to software, list building techniques, and mentoring can save a lot of time, money and frustration.

10. Successful online marketers know that it takes time to build a successful online business.

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